Start up capital is used to finance those one-time costs you will incur while getting your business started. Existing businesses might also deal with “start up” costs if they are pursuing new markets or investing in new assets. It’s easy to overlook some of these costs – don’t forget about things like utility deposits, signage, licenses and permits, initial advertising, etc. For a simple worksheet to build your list of start up costs, visit http://www.businessknowhow.net/bkh/startup.htm