Success Story: Arlette’s Place | SBDC UNF

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Success Story: Arlette’s Place

Arlette Price decided it was time to work for herself. She had a vision of a small but beautiful store selling unique items for the home and gifts that could be personalized. She already had the experience, having been a buyer for Wal-Mart and she had European retail buying experience as well. Even as a young child, Arlette expected to own her own business someday. Arlette met with Certified Business Analyst Kevin Monahan at the Small Business Development Center at the University of North Florida. Kevin quickly realized Arlette had great vision and buying skills, but recommended she take a few workshops to ensure her model would work. At the same time, Kevin and Arlette created a plan. 

Arlette had already found the location she wanted by the time she had taken her first business workshop. She had done her homework and it demonstrated that the customer base she wanted was in the Fleming Island/Middleburg area of Clay County. The population, income, traffic and buying habits all matched her model. Arlette went on to take all seven of the small business workshops we offered at that time. 

With her business plan completed, she was ready to seek financing. Kevin helped her with an application for SBA 504 funding. The process led to Arlette receiving funding and the store, to be called Arlette’s place was born. Arlette designed a logo and signage. She utilized SBDC staff as an impromptu focus group to test her designs. Kevin discussed with her value of having a lawyer and Arlette selected an SBRN attorney to assist in the legal aspect of the building purchase and startup. 

Today the store is a well visited and highly regarded gift and jewelry store serving the Fleming Island and Orange Park area. Arlette continues to be on the lookout for unique gifts and home furnishing for her discerning customers. 

Arlette’s Place

The Silo Shoppes at Heritage Farms

2219 County Road 220, Suite 317
Middleburg, FL 32068
(904) 406-9769

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