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Small Business Link of the Week: Kickstarter


We found this site through an article about Kickstarter in the New York Times written by Jenna Wortham.


Kickstarter is a funding platform for artists, designers, filmmakers, musicians, journalists, inventors and explorers to make their case to attract patron investment into their projects. This is a different model than traditional fundraising orpeer to peer networks. According to the N.Y. Times article, Kickstarter is “a start-up based in Brooklyn that uses the Web to match aspiring da Vincis and Spielbergs with mini-Medicis who are willing to chip in a few dollars toward their projects. Unlike similar sites that simply solicit donations, patrons on Kickstarter get an insider’s access to the projects they finance, and in most cases, some tangible memento of their contribution. The artists and inventors, meanwhile, are able to gauge in real time the commercial appeal of their ideas before they invest a lot of effort — and cash.”

This is a great way for people to both support and participate in the creative process. Kickstarter has plenty of projects featured and awaiting support. Some projects have received more that the funding they originally sought, while others seem to struggle. In the end, it is the person who is donating as a patron who votes with their dollars.

At the UNF Small Business Development Center, we see many artistic clients that have great ideas, but no money to pursue them further. Keep in mind that the funding we are talking about here is not big. The largest project we saw funded was just over $20,000 with most under $1,000. If you are in the creative arts and have found funding for your projects difficult, then Kickstarter is your chance to make your case to a much larger audience.
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