Nonprofits are jumping into Facebook

Bakersfield.com just posted an article talking about the many California nonprofits who are using Facebook to inform and update stakeholders and potential supporters about their organizations activities. Read the article here.

The UNF SBDC has been encouraging our local nonprofits to get on the social networking bandwagon for some time. Our January 22nd workshop on social networking pointed out the opportunities for tremendous community exposure at a very low cost and time commitment.

Facebook is particularly useful as it has a lot of posting flexibility and gives you an opportunity to host a fan page as well. Posting on Facebook should be done by someone in the organization who is willing to maintain the persona of a professional working for that organization. An example of that would be one of our staff here who’s Facebook personal page is presented as an employee of the UNF SBDC. He engages in community activities and talks about his friends and relatives but also intermingles postings and links projecting a positive image of the UNF SBDC. Fan pages can and should be updated frequently. If your organization has a blog, it can be set so that each posting automatically displays on the nonprofits fan page as well.

Facebook even has a page dedicated to nonprofits to help them take advantage of their site.

You can write about clients, grants or new programs,supporters,sponsors, your service niche, staff, board members etc. The possibilities are endless.

For more information on utilizing Facebook, check out this section of TechSoup called Using Facebook for Your Nonprofit.
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