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Women in trades are being taken seriously

The Air Conditioning Heating Refrigeration News, a national trade publication recently ran a feature article about the need for women employees and owners in the trade. It features our client Saundra Jones, president of Alpine Air Inc. in Jacksonville. The article goes on to discuss the rise in women in trades and how that can and should be encouraged. This is great to see as we have worked with or were invited to speak at trade associations where there were few women in the room. Counselors at the UNF SBDC have had many women owned trade businesses express how difficult it has been for them to be taken seriously in their male dominated industries. That viewpoint appears to be changing and it is good to see.

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