Don’t Leave Your Business in the Dark! | SBDC UNF

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Don’t Leave Your Business in the Dark!

We have been noticing that a lot of business owners do not realize their illuminated signs are either broken or inadvertently left off. Whatever reason, there is nothing that looks worse than a sign that is out. It conveys a message that you are not paying attention, your staff doesn’t care or that you may be out of business! Even if you are closed for the evening, you should have that sign on. Everyone should check their signs at night periodically to ensure their signage is working properly. It is an extremely effective marketing tool that works 24/7.

Also make sure that your landlord/property management company has their parking lot lights and common area lamps in working order. You may have your sign on but if the property looks dark and unsafe, people will avoid coming in.

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