Husband and Wife Bring New Life to Resort with Help of FSBDC at UNF | SBDC UNF

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Husband and Wife Bring New Life to Resort with Help of FSBDC at UNF

Crystal Cove Resort and Marina was purchased by Kelly and Whitney Redford in January of 2012. The Redford’s sold their previous business back in Kentucky and decided to relocate to Palatka Florida, living the dream of owning a Marina Facility.
The establishment had 54 hotel rooms, a full service restaurant with over 150 seats, 45 boats slips, 35 dry storage units and was generally considered an eyesore of the community. The Redford’s, with a newborn, a vision, and not being strangers to hard work, began turning the facility around, making many updates and upgrades to the property, investing much time and money, slowly turning it back into a respectable Resort facility. 
In September 2013, they found themselves becoming the operator of the restaurant. They realized, never being restaurateurs,  this was one area that they needed assistance in and reached out to the FSBDC at UNF Putnam County office to obtain some marketing advice from Consultant Cheryl Lynch.
“Not only did we receive guidance on how to market the restaurant, but also how to operate the restaurant more efficiently. This was invaluable because Cheryl also assisted us with finding a restaurateur to take over the operations and it made the transition seamless,” says Kelly.
The Redford’s quickly realized how valuable the services of the FSBDC are, and had Cheryl review the operations of the entire business. “She assisted us in identifying ways to grow our business, obtain financing for a specific project, guided us through a strategic plan, and assisted with getting the Marina Bait and Tackle Store and the Marina Café open.”
“Sometimes business owners spend so much time working in the business it is hard for them to work on the business,” says Lynch. “ Enabling the Redford’s to be able to step back, identify problems and implement strategies and solutions are what the FSBDC is here for.”
“If we had only realized sooner what the FSBDC could assist us with, we would have had Cheryl with us from the very first day,” says Whitney. “The confidential, no cost consulting provided by Cheryl and her FSBDC at UNF team, has improved our business in countless ways. I can’t imagine where we would be without her help.”
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