Think like a crow; Act like a squirrel…

squirrelAfter watching a number of “cute wildlife” videos on YouTube, it occurred to me that both crows and squirrels have characteristic behavior, that if adapted by business owners, could increase the performance of their businesses. Business owners should think like a crow and act like a squirrel in order to increase the performance of their business.

Crows have long been known to show intelligence. Aesop, a storyteller generally believed to have lived in Greece between 620 and 564 BCE is credited with the story of the crow and the pitcher. Historians suggest that the first written recording of the story was in the first century CE and it was included in an anthology of works collected by Phillippus of Thessalonica that exists to this day.

The fable involves a thirsty crow that found a pitcher with a small amount of water at the bottom. As the neck of the pitcher was too long and too narrow for the crow to reach into it, the crow picked up small pebbles and dropped them into the pitcher until the water had risen to the top of the neck, where the crow could reach it and drink. Crows are a member of the family corvidae, commonly called corvids. Corvids have a total brain to body mass ratio equal to that of great apes, and only slightly less than that of humans. Many scientific experiments have proven the intelligence of crows, and it has been documented in casual, entertainment-focused videos as well. Among the characteristics demonstrated by crows that could benefit business owners are: Continue reading here.

 

Speaking of Business Blog by Dr. Philip R. Geist, Area Director, Florida SBDC at UNF

« »
SBDC Footer Shadow Background