Delivering the Goods…

semi-truck on highwayIf you have been following the news from England, you have been aware of the fiasco that Kentucky Fried Chicken (KFC) had to deal with there. Beginning on February 14th, 2018, and continuing for more than a week, KFC was unable to get chicken to their 900-plus stores in the UK and over 800 of them had to close. KFC became a target of ridicule and while funny to outsiders, the problem was critical for the company. Most of the KFC locations are owned as franchises by independent owners, who have fewer resources than KFC’s parent company, and were severely impacted by the crisis.

KFC has to be given credit for not making excuses, but rather using cheeky public relations to show its humiliation and poke fun at itself.

KFC has issued a high-profile humorous apology for its chicken shortages in the UK.  The fast-food chain used a full-page ad in British newspapers to apologize for shutting down hundreds of restaurants this week because it ran out of chicken. The bright red advertisement showed an empty bucket with the chain’s initials scrambled to say “FCK” on it, alongside an apology. “A chicken restaurant without any chicken. It’s not ideal. Huge apologies to our customers, especially those who traveled out of their way to find we were closed,” the ad said. (Source – CNN Money)  Continue reading here.

 

Speaking of Business Blog by Dr. Philip R. Geist, Area Director, Florida SBDC at UNF

 

« »
SBDC Footer Shadow Background