Getting Serious About Sirius…

If your sales are slow at this time of year, you may want to blame the “Dog Days of August,” with their heat, humidity, and occasional torrential rain. As apparent temperatures (how they actually feel to our bodies) rise into the triple digits, many businesses just bide their time until milder weather arrives and sales activity picks up again. This does not have to be the case; your business can be proactive in attracting customers during this period.

The term “Dog Days” was coined by the Romans, who called these days “Caniculares Dies,” which translated to “Days of the Dogs.” Originally the days when Sirius, a star in the constellation Canis Major, literally the “greater dog” constellation, and commonly referred to as the Dog Star, rose at sunrise. The Romans sacrificed  a brown dog at the beginning of the Dog Days to appease  Sirius, believing that the star was the the cause of hot sultry weather. The ancient heliacal (sunrise) rising of Sirius would be from July 3 to August 11. With precession of the universe, those times now correspond more closely with late July to the first week in September.  Continue reading here.

Speaking of Business Blog by Dr. Philip R. Geist, Area Director, Florida SBDC at UNF

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