Branding | SBDC UNF

Branding

Two tips to effectively design your “Value Proposition”

What is a value proposition? A value proposition is the product or service promise companies give to customers in exchange for monetary value. It can also be marketed as a competitive advantage. The competitive advantage is the product or service that a business produces better or more cost-effective than competitors. Two tips for designing an […]

Nonprofit Branding Expert Jennifer Holland to Present at Sept 19 Nonprofit Conference.

Will Present “What Nonprofits Need to Know About Brand Building” The SBDC at UNF is proud to present the 4th Annual Nonprofit Conference on September 19 at the UNF Herbert University Center. Included in our lineup of top-notch speakers is Jennifer Holland, who is one of only a handful of Certified Brand Strategists in the […]

Developing a Winning Brand Strategy

A company’s brand epitomizes the business and communicates to the public what and who the business is. It is all about the image of the business and the impression you want to make on your customers.  A good logo is just the beginning of branding and is the base for your identity package (business cards, […]

Mission and Purpose:For Profit Slogans Sound Like Nonprofit Visions

Here is a nice perspective on company slogans by Terry Barber as recently posted in Forbes. Many of these slogans seem to come right out of a nonprofit mindset. Many of our clients show us similar slogans. Many of them are inspiring. All of them are a waste of time if you don’t back it […]

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