business strategy | SBDC UNF

business strategy

Is it Spring Yet?

Astronomically speaking, the vernal equinox occurs when the Sun crosses the celestial equator on its way north along the ecliptic. This happened on Sunday, March 20th at 11:32 am in the Northern Hemisphere. The economy, like our gardens, is starting to blossom again, with consumers reappearing in many business sectors that had seen diminished sales […]

Survival to Successful in 10 Steps

Although the economy is recovering from the effects of Covid-19, it is doing so faster in some sectors than others. While many businesses are on the rebound, some business owners tell me they are still just surviving, earning enough to meet expenses but not generating a profit. If you are in that predicament, here are […]

The Importance of Good Bookkeeping and Showing a Profit

More often than not, when I try to help a small business with various issues, I get stymied.  Why?  Because the business owner thinks they can keep the books themselves, or they do not keep records.  Without good business data, a business owner (or consultant) cannot make good business decisions.  Good business decisions are made […]

Two tips to effectively design your “Value Proposition”

What is a value proposition? A value proposition is the product or service promise companies give to customers in exchange for monetary value. It can also be marketed as a competitive advantage. The competitive advantage is the product or service that a business produces better or more cost-effective than competitors. Two tips for designing an […]

Plan B

In action movies, when the hero is thwarted by a situation, they employ Plan B to ultimately save the day. Business owners need to be able to do the same to maintain profitability and ensure sustainability of their company. Hurricane Dorian has shown some business owners the value of such a plan, and has shown […]

Does Your Business Have a Strategy?

In a crowded marketplace businesses can find themselves as just one of the many competitors vying for customer attention.  In order to stand out from the competition, businesses must find a way to be different.  One way to be different is through developing a business strategy. Business strategies come in many shapes and sizes, but […]

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