Market Research

When running a business, it is important to educated decisions about your product. To do this, you must take time to research to ensure you have all of the information you need. Collect market information to support your goals—there is much relevant information and a wide range of ways to conduct your research.

  • Identify your potential clients
  • Identify your potential partners
  • Who are your competitors?
  • Network at conferences and trade organizations, shows
  • Research legislation that may affect your business

Evaluate your competition—identify competitors, stakeholders, best practices in other markets.

  • Determine competitive factors—how can you be better than others?
  • Improve your product or service design
  • Improve the experience of your customers
  • Improve customer retention
  • Focus on your special market segment

The FSBDC at UNF has the capability to provide demographic and industry specific data using University based research tools.

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