Networking is often a business owner’s primary form of marketing. By going out into the community and meeting people, you put a face to your business for potential customers to see. Additionally, it gives you an opportunity to get feedback about what potential customers might need or want. To network properly and produce profitable opportunities, keep these tips in mind:

  • Elevator pitch—Develop an “elevator pitch” to briefly and concisely communicate your message and educate people about what you do and how you do it.
  • Create your list—develop list of networking possibilities/opportunities in your community or market area.
    • Professional networking groups
    • Social networking groups
    • Online networking
  • Make a plan—participation is the key to success!
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