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Building a Brand Someone Else Would Love to Own - Series

Building a Brand Someone Else Would Love to Own
A Comprehensive Exit Stage Left Program

Led by Certified Exit Planning Advisor Cathy Hagan, FSBDC at UNF, and Certified Brand Strategist Jennifer Holland, Holland People+Brands

Get the vital information you need to make decisions today to increase the value of your business tomorrow. This comprehensive, educational program is for established business owners who want to grow the overall worth of their companies. A highly engaging 5-month program, it is designed to identify and to elevate intangible asset value that will serve as preparation for an eventual exit strategy. Step-by-step, attendees will determine specific opportunities to build their brand and their business.
By the end of this program, participants will:
--Establish a brand value baseline to measure growth
--Understand how to grow their business value
--Identify missing vital elements that deflate value
--Create a Next Steps Action Plan to increase their brand value

Program Schedule:
(Includes live events & webinars. Sessions are all webinars unless otherwise noted)
Aug. 16 ------ What’s Your Brand Worth? (LIVE)
Aug. 30 ------ Grow the Intangible Value of Your Business
Sept. 13 ----- Brand Checkup: View From the Outside (LIVE)
Sept. 27 ----- Creating Your Brand Message
Oct. 11 ------- Employee Engagement: Buying into the Brand
Oct. 25 -------Creating Long-lasting Customer Relationships
Nov. 1 -------- Becoming the Brand of Choice
Nov. 15 ------- Moving Forward with Purpose
Dec. 6 -------- The Art & Science of Business Valuation (LIVE)

Event Details:
Cost: $399
(includes all materials plus a group Brand Value Assessment valued at $1,500)
--Live events --- 8am -10am
--Webinars ----- 9am - 10am
--Live events held at UNF’s Herbert University Center
--Webinars via Zoom, links provided





Pre-registration is required
No sessions available
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