America's SBDC Florida UNF | Sales

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The reason you are in business is to make money. But to make money, you first have to get customers to buy your product or service. You do this through sales, which is a pivotal part of running a successfully business. But it is often a very difficult process for business owners to make work for them. When thinking about your sales strategy, keep these key points in mind.

  • Identify prospects—determine how many calls, visits or other communications will it take to reach your sales goals.
  • Develop print/online sales tools—think about how well your existing sales materials represent your product or service.
  • Networking—decide what you can do to effectively interact with your community to reach your target market?
  • Handling sales objections—are you prepared to respond effectively?
  • Sales arguments—be ready to prove you’re the best and that your product/service has value. But be ready to deliver!
  • Closing—work on being more effective at closing sales
  • Customer retention—Develop tools and strategies to earn repeat business and referrals for new business from your sphere of influence

We can help you organize and assemble the components of your sales strategy.

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