Success Story

A Crystal River Kayak Company

The financial analysis and other assistance I’ve received is the basis for my spending decisions and staffing decisions. I appreciate the service and guidance provided by the FSBDC.

Mary Morgan, owner of A Crystal River Kayak is fondly known as “Morgan” to most everyone who knows her. She opened her kayak sales/rental and tour business ten years ago. In recent years there has been global press surrounding the manatees flocking from colder waters to the tepid springs of Crystal River each winter. Although this press has contributed to the growth of Mary’s company, Mary credits the assistance she received from the Florida Small Business Development Center at the University of North Florida (FSBDC at UNF) as a factor to her business success.

Mary says “I first met with Mike Orlito, FSBDC Consultant in early 2011. Mike has helped me with merchandising, marketing, human resources and insurance issues. Mike’s FSBDC colleague Peter Rivera provided a financial analysis of my company that is enabling me to make more informed decisions.”

Mary can’t say enough about the importance of the information she gleaned from the complete financial health checkup of her business and the other services received from the FSBDC. Mary says “The financial analysis and other assistance I’ve received is the basis for my spending decisions and staffing decisions. I appreciate the service and guidance provided by the FSBDC.”

Thanks to the FSBDC Mary continues to think of new ways to expand and customize her business to keep her customers excited about coming back. She is currently expanding A Crystal River Kayak Company’s services to include a dive center. Newly re-named, A Crystal River Kayak and Dive Center will offer manatee snorkeling tours, pontoon boat eco-tours and scuba instruction with Capt. Mike Birns, among other adventures. Her five-star rating by customers and positive reviews on TripAdvisor are attracting visitors from all over to Crystal River.

A Crystal River Kayak CompanyMary Morgan