Success Story

Sweet Repeats

If you are a small business owner in Jacksonville and you haven’t taken advantage of the FSBDC, you are truly missing out on an awesome resource that is available. Not only is it available, it is available cost-free! The consultants have a wealth of knowledge and are anxious to share this knowledge to help you grow your business.

Sweet Repeats was born out of owner Jean Watson’s love of clothing. Early on she realized she could turn her passion into her livelihood. Identifying a need for her niche designer consignment store in Jacksonville, Jean established Sweet Repeats, now in its 27th year of business.

Making upscale fashion affordable, Sweet Repeats led the way for many other types of consignment businesses to enter the market.

Forever innovative in this industry, Jean was honored with the Women In Business Pioneer of the Year Award in 2013. In keeping with that honor, she launched her online store, Sweet Repeats Online Consignment Shop in 2014.

Jean came into the Florida SBDC at UNF looking for assistance with her recently launched ecommerce website and social media. She was looking to use these platforms to grow her business.

FSBDC Consultant Blake Stockton helped Jean better understand SEO for the ecommerce side of her business and the steps to take to improve it. Blake also discussed engagement on her social media accounts and recommended specific types of posts she could create to get that engagement.

After working with Blake for a few months to improve her social media presence, Jean was ready to take it the next level. With the FSBDC’s help, Jean broadcast her first Periscope live video stream of Sweet Repeats new item arrivals.

Using video in her business has helped Jean engage digitally with her customers and keep them coming back into the store.

Recently, Sweet Repeats was used as a case study for a graduate level Social Media class at UNF’s Coggin College of Business. Jean looks forward to implementing the class’s recommendations into her social media strategy.

“If you are a small business owner in Jacksonville and you haven’t taken advantage of the FSBDC, you are truly missing out on an awesome resource that is available. Not only is it available, it is available cost-free! The consultants have a wealth of knowledge and are anxious to share this knowledge to help you grow your business,” says Jean about referring other businesses to the FSBDC.

Sweet RepeatsJean Watson

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