Success Story

Woman leaning on a tree in front of a greenhouse

Traders Hill Farm

SBDC continues to be a valuable business advisor for us.  They are a true asset to my business.

The Florida SBDC at UNF is highlighting the creative ways our clients are adjusting their small businesses during COVID-19

Describe Your Business:  Traders Hill Farm is a greenhouse grower/packer/shipper of leafy greens.

Tell us how your business has adjusted after COVID-19:  The last six weeks have been quite a whirlwind at Traders Hill Farm! Mid-March through early April were particularly challenging. We are primarily a food service provider (restaurants, schools, etc.), which represents 97% of our revenue. All those customers basically went dark overnight. Added to that challenge was the closure of farmer’s markets. Thankfully, we had soft launched a direct-to-consumer option in late February via online ordering and we were able to leverage this infrastructure and increase our offerings. We transitioned from pick-up locations to home delivery on March 30 and the response has exceeded our expectations.

We sell several different lettuce boxes as well as our Fresh Veggie Boxx, which includes a variety of local, regional and domestic seasonal vegetables. Next week we will start to offer a Fresh Fruit Boxx. We deliver only to our home county (Nassau) and parts of Camden County, Georgia, but sell to delivery services that support Duval, St. Johns, Clay and Flagler Counties. Also, as our distributor partners slowed down, we went back to delivering straight to our restaurant customers.

The team at the farm has been absolutely wonderful. Everyone has embraced these changes and has worked hard during this transition. I’m happy that restaurants are starting to re-open for dining services. We are here to service their needs and plan to keep our home delivery service as a permanent option.

How has the SBDC helped?  SBDC continues to be a valuable business advisor for us. Specifically, my consultants provide guidance on financial management, access to capital and human resource management support. They are a true asset to my business.


Traders Hill FarmTracy Nazzaro

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